酒店品牌策划 Brand Design
位置：酒店品牌策划(首页) > 想广大宣传酒店，那么什么是酒店宣传手册？
1.酒店宣传手册的作用
酒店宣传手册是酒店为了介绍酒店的产品和服务及其他信息而印刷的宣传品，是酒店进行促销的手段。
酒店宣传册是客人在购买酒店产品时决策的依据。因为，在购买酒店产品前，客人和酒店间存在较大的空间距离，客人常常依据间接信心进行决策，而宣传手册是间接信息传递的重要手段之一；同时，客人对酒店产品的购买属于实现购买，一般情况下，客人不可能在看到实际产品后再预订，他们的预订往往依赖事先在宣传手册看到的内容。
酒店宣传手册也是酒店形象推广的重要途径，借助于符合酒店整体 品牌形象设计的感性内容，宣传手册把一家酒店的重要信息全面、有力、清晰地传递给用户。
酒店必须重视宣传手册的制作和发放，使之成为酒店有力的促销工具。
2.酒店宣传手册的内容
酒店宣传手册主要由以下内容组成：
酒店的名称和标志；
酒店产品、设施和服务项目的介绍；
酒店特色项目的图片；
酒店地址、电话和传真号码；
酒店所在地点的交通图。
此外，有关酒店的价格、折扣、预订程序、订金要求等内容，可作为插页放入手册之中，以便酒店可以随时变更。
常见的酒店宣传手册为四页，封面为能引起客人注意的标题和图片。里面两页为介绍酒店设施、项目的图片和文字。封底为地址、电话和传真号码、交通图及预订程序。
酒店宣传手册应能吸引客人的注意力，提高客人的兴趣，刺激客人的需求，促使客人购买。
3.酒店宣传手册的分发
酒店宣传手册必须分发至合适的公众手中，以确保其不被浪费。因此，酒店应该注意宣传手册的分发途径。一般而言，酒店可以通过下列方式将宣传手册分发出去：
邮寄给潜在的客人和曾经下榻过的客人。
政府旅游组织、旅游协会、旅游信息的中心。
酒店的酒店和大厅以及客人可以触及的其他地方。
俱乐部、协会等酒店目标市场均可以接触到的地方。
相关的大型活动、博览会的组织机构。
交通枢纽，如机场、高速公路服务中心、铁路、航运和公共汽车站。
旅行社、旅游批发商。
旅游博览会。
Think the general publicity the hotel, then what is hotel brochures?
The role of a hotel brochure
Hotel brochures hotel in order to introduce products and services of the hotel, and other information printed promotional materials, and Hotel promotion means.
Hotel brochure is the basis for decisions by the guests in the purchase of the hotel product. Because the larger spatial distance before the purchase of hotel product, the guests and hotel guests often make decisions based on indirect confidence, while the brochure is an important means of indirect transmission of information; the same time, the purchase of the guests of the hotel product is purchase, under normal circumstances, guests can not see the actual product before booking their reservations often rely on the advance in the brochure to see the content.
Important way to the hotel brochure is also the image of the hotel to promote, by means of emotional content, in line with the hotel´s overall brand image brochures hotel information is comprehensive, powerful, and clearly delivered to the user.
The hotel must pay attention to the production and dissemination of brochures and making Hotel powerful promotional tool.
(2) hotel brochure content
The hotel brochure comprising the following elements:
Hotel name and logo;
The introduction of the hotel product, facilities and services;
Pictures of the hotel characteristics of the project;
Hotel address, telephone and fax numbers;
Traffic map of the hotel location.
In addition, the price of the hotel, discount, booking procedures, deposit requirements for content, as an insert into the manual, so that hotels can change at any time.
Hotel brochures for four, the cover can cause the guests pay attention to the title and pictures. Inside the two introduced hotel facilities, project images and text. Back cover for address, telephone and fax numbers, traffic maps and booking procedures.
The hotel brochure should be able to attract the attention of the guests, to improve the guests ´interest, stimulate the guests´ needs, and encourage customers to buy.
3 hotel brochure distribution
The hotel brochure must be distributed to the appropriate public hands, to ensure that it is not wasted. Therefore, the hotel should pay attention to the way of the distribution of brochures. In general, hotel brochures handed out in the following ways:
Mailed to potential guests and guests staying over.
Government tourism organizations, tourism associations, tourism information center.
Hotels and halls of the hotel and guests can reach other places.
Clubs, associations and other hotels in the target market can reach the place.
Related to large-scale events, fairs organization.
Transportation hubs, such as airports, highway service centers, railways, shipping and bus station.
Travel agencies, tour wholesalers.
Tourism Expo.
酒店宣传手册是酒店为了介绍酒店的产品和服务及其他信息而印刷的宣传品，是酒店进行促销的手段。
酒店宣传册是客人在购买酒店产品时决策的依据。因为，在购买酒店产品前，客人和酒店间存在较大的空间距离，客人常常依据间接信心进行决策，而宣传手册是间接信息传递的重要手段之一；同时，客人对酒店产品的购买属于实现购买，一般情况下，客人不可能在看到实际产品后再预订，他们的预订往往依赖事先在宣传手册看到的内容。
酒店宣传手册也是酒店形象推广的重要途径，借助于符合酒店整体 品牌形象设计的感性内容，宣传手册把一家酒店的重要信息全面、有力、清晰地传递给用户。
酒店必须重视宣传手册的制作和发放，使之成为酒店有力的促销工具。
2.酒店宣传手册的内容
酒店宣传手册主要由以下内容组成：
酒店的名称和标志；
酒店产品、设施和服务项目的介绍；
酒店特色项目的图片；
酒店地址、电话和传真号码；
酒店所在地点的交通图。
此外，有关酒店的价格、折扣、预订程序、订金要求等内容，可作为插页放入手册之中，以便酒店可以随时变更。
常见的酒店宣传手册为四页，封面为能引起客人注意的标题和图片。里面两页为介绍酒店设施、项目的图片和文字。封底为地址、电话和传真号码、交通图及预订程序。
酒店宣传手册应能吸引客人的注意力，提高客人的兴趣，刺激客人的需求，促使客人购买。
3.酒店宣传手册的分发
酒店宣传手册必须分发至合适的公众手中，以确保其不被浪费。因此，酒店应该注意宣传手册的分发途径。一般而言，酒店可以通过下列方式将宣传手册分发出去：
邮寄给潜在的客人和曾经下榻过的客人。
政府旅游组织、旅游协会、旅游信息的中心。
酒店的酒店和大厅以及客人可以触及的其他地方。
俱乐部、协会等酒店目标市场均可以接触到的地方。
相关的大型活动、博览会的组织机构。
交通枢纽，如机场、高速公路服务中心、铁路、航运和公共汽车站。
旅行社、旅游批发商。
旅游博览会。
Think the general publicity the hotel, then what is hotel brochures?
The role of a hotel brochure
Hotel brochures hotel in order to introduce products and services of the hotel, and other information printed promotional materials, and Hotel promotion means.
Hotel brochure is the basis for decisions by the guests in the purchase of the hotel product. Because the larger spatial distance before the purchase of hotel product, the guests and hotel guests often make decisions based on indirect confidence, while the brochure is an important means of indirect transmission of information; the same time, the purchase of the guests of the hotel product is purchase, under normal circumstances, guests can not see the actual product before booking their reservations often rely on the advance in the brochure to see the content.
Important way to the hotel brochure is also the image of the hotel to promote, by means of emotional content, in line with the hotel´s overall brand image brochures hotel information is comprehensive, powerful, and clearly delivered to the user.
The hotel must pay attention to the production and dissemination of brochures and making Hotel powerful promotional tool.
(2) hotel brochure content
The hotel brochure comprising the following elements:
Hotel name and logo;
The introduction of the hotel product, facilities and services;
Pictures of the hotel characteristics of the project;
Hotel address, telephone and fax numbers;
Traffic map of the hotel location.
In addition, the price of the hotel, discount, booking procedures, deposit requirements for content, as an insert into the manual, so that hotels can change at any time.
Hotel brochures for four, the cover can cause the guests pay attention to the title and pictures. Inside the two introduced hotel facilities, project images and text. Back cover for address, telephone and fax numbers, traffic maps and booking procedures.
The hotel brochure should be able to attract the attention of the guests, to improve the guests ´interest, stimulate the guests´ needs, and encourage customers to buy.
3 hotel brochure distribution
The hotel brochure must be distributed to the appropriate public hands, to ensure that it is not wasted. Therefore, the hotel should pay attention to the way of the distribution of brochures. In general, hotel brochures handed out in the following ways:
Mailed to potential guests and guests staying over.
Government tourism organizations, tourism associations, tourism information center.
Hotels and halls of the hotel and guests can reach other places.
Clubs, associations and other hotels in the target market can reach the place.
Related to large-scale events, fairs organization.
Transportation hubs, such as airports, highway service centers, railways, shipping and bus station.
Travel agencies, tour wholesalers.
Tourism Expo.
